PPC & performance marketing agency in Dubai
Paid media that’s accountable to revenue.
We plan, build and manage paid campaigns across Google, Meta (Facebook and Instagram), TikTok and Snapchat — structured around the actions that matter to your business: qualified leads, booked appointments and online sales.
The outcome
Clicks are cheap. Customers aren’t.
Many ad accounts are optimised for the wrong signal — reach, clicks, or form fills that never pick up the phone. We set up conversion tracking first, teach the platforms which actions actually predict revenue, and move budget toward the campaigns that produce customers.
Problems we solve
Sound familiar?
The issues we’re most often asked to fix — and how we approach them.
01
Spend is up, customers aren’t
Budgets grow but enquiries don’t. We rebuild around conversion tracking and cost per customer.
02
Channels run in silos
Google, Meta and TikTok managed separately, with no shared view of what drives sales. We plan them as one system.
03
Reporting on vanity metrics
Impressions and clicks don’t pay salaries. Our reports lead with leads, bookings and revenue.
04
No testing discipline
Random changes make results unpredictable. We test deliberately and scale what’s proven.
What’s included
Everything needed to turn this channel into customers.
01
Google Ads
Search, Performance Max, YouTube and Display campaigns that capture people already searching for what you sell.
02
Meta Ads
Facebook and Instagram campaigns for demand generation, lead forms, WhatsApp clicks and conversions.
03
TikTok Ads
Native short-form video campaigns, including Spark Ads that put creator content to work.
04
Snapchat & YouTube
Reach audiences where they actually spend their time, with formats built for each platform.
05
Retargeting
Bring back visitors, video viewers and engaged users who showed interest but didn’t act yet.
06
Lead-generation campaigns
Instant forms, landing pages and click-to-WhatsApp campaigns with questions that filter out low-intent enquiries.
07
Conversion campaigns
Purchase and booking optimisation using website, server-side and offline conversion data where available.
08
Creative testing
A structured rhythm of new hooks, formats and offers, so performance doesn’t stall when creative fatigues.
Process
How we run it
A clear, repeatable process — so you always know what’s happening and why.
01
Audit & tracking
We review your accounts, website and data, then fix tracking so every lead, call, WhatsApp and sale can be measured.
02
Strategy & structure
Channel mix, audiences, offers, budgets and account structure — agreed with you before a dirham is spent.
03
Launch & test
Campaigns go live with controlled budgets and deliberate tests of audiences, creatives and landing pages.
04
Optimise & scale
Weekly optimisation and monthly reviews. Budget moves to what produces customers; what doesn’t is cut.
Where we work
Dubai, the UAE and Saudi Arabia.
We manage paid media for businesses across Dubai, Abu Dhabi, Sharjah and the rest of the UAE, and for brands in Saudi Arabia — Riyadh, Jeddah and the Eastern Province. Each market gets its own campaigns, language plan and budget, because costs, platforms and buying behaviour differ between them.
Want the detail on a single channel? See our dedicated pages for Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads and Snapchat Ads.
Working with a Saudi business? See how we support brands in Saudi Arabia.
Best suited to
Built for businesses that sell considered services and products.
- Clinics & healthcare
- E-commerce brands
- Real estate
- Restaurants & F&B
- Beauty & wellness
- Professional services
Running a clinic? See our dedicated clinic & healthcare marketing approach, or explore all industries.
Related services
Works best together with
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Google Ads
Google Search, Performance Max, Shopping and YouTube campaigns built around enquiries, calls and sales.
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Meta Ads
Facebook and Instagram campaigns for leads, WhatsApp conversations, bookings and online sales.
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TikTok Ads
TikTok campaigns and Spark Ads built on creator-style content — for leads, app installs and online sales.
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Snapchat Ads
Snapchat campaigns — Snap Ads, Story Ads, lead forms and catalogue ads — tracked to real results.
FAQ
Questions clients ask
How much should we spend on ads?
It depends on your market, margins and what a customer is worth to you. We recommend a test budget based on realistic cost-per-lead benchmarks for your category, then scale what works. Ad spend is paid directly to the platforms and is separate from our management fee.
Google Ads or Meta Ads — which is better?
They do different jobs. Google captures people who are already searching; Meta, TikTok and Snapchat create demand among people who aren’t searching yet. Most businesses get the best results from a deliberate mix, which we define during strategy.
Who owns the ad accounts?
You do. Ad accounts, pixels, analytics and data are set up in your business’s name, and we work inside them with the access you grant. If we ever part ways, everything stays with you.
Can you guarantee results?
No honest agency can guarantee leads or revenue from advertising — platforms, competition and markets change. What we commit to is rigorous setup, disciplined testing and transparent reporting on the numbers that matter.
What is performance marketing?
Performance marketing is paid advertising managed against measurable business results — leads, bookings, sales — rather than reach alone. Budgets are adjusted continually based on what each campaign actually produces.
Do you manage ads for businesses in Saudi Arabia?
Yes. We run campaigns for Saudi businesses from Dubai, with Arabic-first creative and separate KSA campaigns and reporting.
Next step
Your next customers are already searching.
Book a 30-minute growth consultation. We’ll look at where your customers come from today, where the gaps are, and what we’d build first. No obligation, no pressure.