Meta Ads agency in Dubai — Facebook & Instagram advertising
Stop the scroll. Start the conversation.
We plan, create and manage Facebook and Instagram campaigns for businesses in the UAE and Saudi Arabia — lead forms, click-to-WhatsApp, Reels, catalogue and sales campaigns — optimised for the customers they produce, not the likes they collect.
The outcome
Boosted posts aren’t a strategy.
Meta’s delivery system is powerful, but it optimises for whatever signal you give it. Feed it cheap clicks and you get cheap clicks. We set up the Pixel and Conversions API, define which events really matter, and build creative and audiences that teach the algorithm to find buyers.
Problems we solve
Sound familiar?
The issues we’re most often asked to fix — and how we approach them.
01
Lots of leads, few real customers
Cheap form fills that never answer. We add qualifying questions, higher-intent objectives and fast follow-up.
02
Creative fatigue
Ads that worked last month stop working. We run a steady rhythm of new hooks, formats and angles.
03
Tracking broken by privacy changes
Pixel-only setups miss conversions. Conversions API and offline events restore the signal.
04
Account restrictions & rejections
Healthcare, finance and property ads face tighter rules. We build compliant creative and landing pages from the start.
What’s included
Everything needed to turn this channel into customers.
01
Lead generation ads
Instant forms with qualifying questions, synced to your CRM or sheet for immediate follow-up.
02
Click-to-WhatsApp
Ads that open a WhatsApp chat — often the lowest-friction way for UAE and Saudi customers to enquire.
03
Sales & catalogue ads
Advantage+ shopping and catalogue campaigns for e-commerce, with product feeds kept clean.
04
Reels & Stories creative
Vertical video and static creative built for each placement, in English and Arabic.
05
Retargeting
Re-engage website visitors, video viewers and past enquirers with the next logical message.
06
Pixel & Conversions API
Server-side event tracking for more accurate optimisation and reporting.
07
Audience strategy
Broad targeting with strong signals, lookalikes from real customers, and exclusions that stop waste.
08
Creative testing
Structured tests of hooks, offers and formats — winners scaled, losers cut.
Process
How we run it
A clear, repeatable process — so you always know what’s happening and why.
01
Audit & tracking
Business Manager, Pixel, Conversions API and events reviewed and fixed so results can be trusted.
02
Offer & creative plan
What we say, to whom and in which format — agreed before production.
03
Launch & test
Campaigns launched with clear tests on creative, audiences and objectives.
04
Scale what sells
Budget follows the ad sets and creatives producing customers; weekly optimisation, monthly review.
Where we work
Dubai, the UAE and Saudi Arabia.
Across Dubai and the UAE, audiences are multilingual and multicultural, so we often run separate creative for English, Arabic and other key language groups rather than one generic ad — and route enquiries straight into WhatsApp, which is how most customers here prefer to talk to a business.
For Saudi Arabia, Instagram remains an important discovery and purchase channel. We build Arabic-first creative with a Saudi tone of voice, plan around seasonal peaks such as Ramadan, Eid and the national shopping events, and keep KSA campaigns and budgets separate from the UAE so each market’s performance is clear.
Working with a Saudi business? See how we support brands in Saudi Arabia.
Best suited to
Built for businesses that sell considered services and products.
- Clinics & aesthetics
- E-commerce brands
- Real estate
- Restaurants & cafés
- Beauty & salons
- Education & training
Running a clinic? See our dedicated clinic & healthcare marketing approach, or explore all industries.
Related services
Works best together with
→
TikTok Ads
TikTok campaigns and Spark Ads built on creator-style content — for leads, app installs and online sales.
→
Social Media Marketing
Strategy, content creation, reels, design and community management that build demand for what you sell.
→
Lead Generation & Funnels
Lead generation, appointment funnels, landing pages, WhatsApp flows and CRM follow-up — built as one path.
→
Marketing Automation & CRM
CRM setup, WhatsApp automation, email marketing, lead follow-up systems, analytics and reporting.
FAQ
Questions clients ask
How much should we spend on Facebook and Instagram ads?
Enough to give the algorithm data to learn from. We recommend a starting budget based on your goal, average order or client value, and category — then scale once cost per result is proven. Ad spend is paid to Meta directly and is separate from our fee.
Do you create the ad content too?
Yes. Our team produces static and video creative, including Reels and Stories, in English and Arabic. We can also work with your existing content or creators.
Are click-to-WhatsApp ads better than lead forms?
Often, in the UAE and KSA — WhatsApp conversations tend to convert better because the customer is already talking to you. It depends on how quickly your team replies; we help set up that follow-up.
Can you run ads for clinics and medical services?
Yes. Healthcare ads need extra care with claims, before/after imagery and approvals. We plan creative around platform policies and UAE health-advertising rules.
Next step
Your next customers are already searching.
Book a 30-minute growth consultation. We’ll look at where your customers come from today, where the gaps are, and what we’d build first. No obligation, no pressure.